In communities struggling with issues such as poverty, gangsterism, unemployment and crime, cycling initiatives such as clubs and sporting activities have proven to bring about a positive effect in the youth, who use it as means of focus, discipline and self-improvement.
Cycling is an affordable means of mobility, allowing people to easily commute to their place of employment or education, saving money on expensive public or private transport.
Unemployed individuals are inspired to utilise bicycles as a means of income to improve their financial situation or support their families, through service delivery or bicycle repair.
Cycling is a fun eco-friendly mode of transport. A bicycle has virtually no carbon footprint, does not contribute to air, noise or water pollution and emits no greenhouse gases.
Cycling encourages a healthy lifestyle, lowering blood pressure and stress levels, improving joint mobility and reducing risks of cardiovascular disease.
Cycling is a fun, family friendly activity that can include all ages and fitness levels.